What Is MailChimp | A Complete Review

Looking for an email marketing solution that can help you connect with your audience and accomplish your objectives? If your response is yes, you’ve probably already been searching What is MailChimp or other alternatives…

MailChimp is a potent and intuitive email marketing platform that cannot be ignored. With a wealth of features and tools to help create and manage successful email campaigns, MailChimp can be a game changer. In this article we’ll give you a through overview and elaborate on the dire question: What is MailChimp?

What Is MailChimp

Mail Chimp is an all-inclusive marketing solution. It’s a platform that can only be defined as a state-of-the-art. It works great across the board but shines best as a marketing solution for small enterprises. Recently placed seventh on the G2 list of the world’s best software firms for 2020, Mail Chimp is the ideal choice if you want comprehensive marketing success.

Furthermore, many companies use Mailchimp or other similar tools to easily build and automate email marketing campaigns, maintain their mailing lists, and distribute those efforts to their esteemed clientele.

Mail Chimp includes everything you might possibly need, including capabilities for Customer Relationship Management (CRM), tagging, segmentation, and predictive demographic analytics. In addition, this platform has a form builder that is easy to use with several landing pages specifically designed to promote new products or encourage customer subscriptions.

As you can see, massive potential to boost your marketing efforts. Success and creativity finally join hands!

What Is MailChimp | Pros, Cons and Features

Pros

1. Extensive Template Library: The platform offers a wide range of pre-designed templates and makes it easy to create professional-looking emails.
   
2. Segmentation and Personalization: They allow for advanced segmentation of email lists and personalization of content as well. This enhances targeting and effectiveness of campaigns.
   
3. A/B Testing: Supports A/B testing which optimizes email campaigns for better engagement and results. Furthermore, the data you get as a result of testing plays an integral role in beating competitors.
   
4. E-commerce Integration: Mail Chimp also has strong integration capabilities with e-commerce platforms, aiding in targeted marketing and sales tracking.
   
5. Learning Resources: Equally important to the previous, you are not limited with Mail Chimp. There are always additional opportunities to develop further. They provide ample educational resources and tutorials, which are helpful for users at all levels.

Cons

1. Learning Curve for Advanced Features: While user-friendly, mastering its more advanced features and integrations can take time. That being said, there are a lot of educational resources that will help those who are persistent in using these extra features.
   
2. Email Deliverability Issues: Some users report challenges with email deliverability, which can affect campaign performance.
   
3. Limited Design Flexibility: While there are many templates, users may find design customization somewhat restrictive compared to specialized design tools.
   
4. Limited Advanced Marketing Features in Lower Tiers: Higher-tier plans are needed to unlock the full suite of advanced marketing features.
   
5. Scaling Costs: As your email list and requirements grow, the costs can escalate significantly, which might be a concern for growing businesses. However, like with everything in life, growth requires investment.

Features

1. Contact Management

• Mail Chimp’s CRM Marketing Tools gives you the ability to organize, analyze, and learn from your audience data in one place. This allows you to gain deep insights into your audience, segment relevant messages, and send them, all with just a few clicks.
  
• The dashboard makes it easy to view top-performing pages, identify recent growth sources, and display ongoing customer value, among other features. With Mail Chimp, you can also easily access commonly used tags for efficient organization.

2. Personalization

• This marketing tool allows users options for personalization. Using it, you can track audience interactions with email campaigns, blog posts, and mobile responsiveness. It also gives insights to understand your customers’ purchases to enhance future recommendations and build effective general email marketing strategies in addition to those related to specific demographics.

3. Marketing Automation

• Mail chimp leads the market in marketing automation, allowing for customized workflows based on customer behavior and needs. Automation features include differentiation from competitors, simplified custom communication with customers, welcome messages, date-based and behavior-based automations.
  
• In addition to marketing automation, Mail Chimp has features that follow ups with potential customers, prevent buyer’s remorse with abandoned cart messages. Also there are capabilities that provide order/appointment notifications and product retargeting emails.

4. Engagement and Loyalty

• What’s more, is that Mail Chimp gives you the opportunity to re-engage with customers who have distanced themselves, reward loyal participants with special coupons and sales, and develop an effective loyalty system. If utilized correctly re-engagement messages have the power to take your business to the next level.

5. Customer Journey Builder

• One interesting feature on the platform is the ability to create automated customer journeys through a visual interface. This helps understand customer interactions throughout their entire journey.
  

Mail chimp empowers you to configure automated workflows based on user behavior, which expands your marketing capabilities. More importantly, it allows you to deliver the right messages to the right audience at precisely the right time. This platform can be a game changer for your marketing strategy. Once you sink your teeth into it, you will enjoy their intuitive and powerful features.

Mail Chimp Plans | Something for Everyone

With plans servicing those with 500 to over 250,000 contacts, Mail Chimp has something for everyone. We’ve included their general pricing plans. However, to find the exact pricing that would meet your needs enter the number of contacts you have here.

If you are not sure, find below where their plans start.

Creating Your Mail Chimp Account

Excited? Ready to subscribe? Great! However, before starting, let’s first get you started with some essential information.

• Mail chimp is a web-based application. This means that no installations or downloads are required.
  
• You’ll need to provide a reachable email address linked to your account. Your Mail chimp username must also be unique and cannot be reused.
  
• Include a valid email address in all your email communications. This is to comply with anti-spam regulations.

To Create your Account:

1. First, go to the Mail chimp sign-up page. Click here.
2. Enter your email, username, and password, and click on ‘Sign Up.’
3. Now, add details about your company: name, website link, and physical address.
4. Confirm your account by checking your inbox for the activation email. Then, complete the setup by following the provided link.
5. Finally, on the human verification screen, click I’m not a robot to proceed.

Sending Email Campaigns via Mail Chimp

Before starting any of your campaigns, ensure you have subscribers in your audience. If not present, import your contacts or encourage people to subscribe.

Once ready, follow these basic steps to kick off your email campaign on Mail Chimp:

1. First, click on the ‘Create’ button.
2. Select ‘Email’ from the options.
3. After selecting email, choose ‘Regular’ for a standard email campaign.
4. Finally, enter the campaign name and click ‘Begin.’ This will take you to the builder, where you’ll set up and design your content.

MailChimp | Tabs Explained

Clicking on Reports: provides detailed insights into your campaign performance. Here, you can download, share, or print reports for further analysis.

The Overview gives you a general summary of your campaign’s performance, including opens, clicks, successful deliveries, and more.

The Activity tab: gives more depth than the overview tab. This tab allows you to delve deeper into specific interactions with your campaign, such as opens, clicks, bounces, or unsubscribes.

The Click Performance tab: offers insights into the quality of each tracked URL in your campaign.

The Social tab: reveals who liked your campaign on Facebook and influential individuals, along with a global map of clicks.

The E-commerce tab: analyses purchases made by each recipient post-campaign, useful for multi-store campaigns.

The Inbox tab: opens your Mail chimp inbox to view and respond to replies from your contacts.

The Analytics360 tab: This tab provides Google Analytics data applicable to your campaign.

As you can see there is a lot of potential for those into data. This data can be vital in developing your business and taking your next step in growth.

Mailchimp Alternatives | Table

Before concluding, we recognize that Mailchimp may not be for everyone, so we’ve included a table of some possible alternatives.

Final Thoughts After Answering What Is MailChimp

Finally, it is clear that Mail chimp is a powerful tool that can advance the efforts of any marketer. It stands as a robust platform, poised to become a vital asset for your business. Boasting a versatile and highly beneficial set of features, What is MailChimp isn’t the question to ask. Rather, how can one its power to take our businesses to the next level.

Don’t miss out on what Mail Chimp can do for you. After this long ride, hop on…it’s about time to harness the full potential of email marketing for an unparalleled ride to success!

Further Reading

How Much Does Mailchimp Cost

Mailchimp Pricing | Something for Everyone

Mailchimp Pricing for Nonprofits