Mailchimp Pricing for Nonprofits
Mailchimp Pricing for Nonprofits offers special plans for nonprofit organizations to help them maximize their email marketing efforts. In addition to Mailchimp, Moosend may be an equal if not better alternative.
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Nonprofits can benefit from Mailchimp with following:
- Discounts: Verified nonprofit organizations receive a 15% discount on premium subscriptions. Additionally, there is a 10% security discount available for accounts that set up two-factor authentication, valid for one month. To apply for these discounts, nonprofits must provide a valid 501(c)(3) determination letter.
- Plans: Furthermore, nonprofits can choose from Mailchimp’s standard plans:
- Free Plan: Up to 500 contacts and 1,000 emails per month.
- Essentials Plan: Starting at $13/month, for growing needs.
- Standard Plan: Starting at $20/month, with advanced features.
- Premium Plan: Starting at $350/month, for larger organizations needing advanced segmentation and multivariate testing.
Nonprofits can sign up for Mailchimp here. To apply for the nonprofit discount, visit the Mailchimp Nonprofit Discount Request page.
Moosend as an Alternative
Moosend, on the other hand, is another excellent email marketing service for nonprofits. Moreover, it offers competitive pricing and a range of features similar to Mailchimp, including advanced automation, segmentation, and analytics.
- Pricing: Moosend’s pricing starts at $9/month with unlimited emails, and they offer a free plan with up to 1,000 subscribers.
- Features: Drag-and-drop email editor, automation workflows, detailed analytics, and integration with various apps and services.
Nonprofits can sign up for Moosend here.
Benefits of Email Marketing Services for Nonprofits
Nonprofits can significantly benefit from using email marketing services:
- Audience Segmentation: Personalize messages by segmenting donors based on their behaviors, interests, and donation history.
- Automation: Save time and improve efficiency with automated email campaigns for welcome messages, event reminders, and donation requests.
- Analytics: Track the performance of email campaigns with detailed reports on open rates, click-through rates, and conversions.
- Engagement: Keep supporters informed and engaged with regular updates, success stories, and calls to action.
- Cost-Effective: Email marketing is a cost-effective way to reach a large audience compared to traditional marketing methods.
Finally, by leveraging these tools, nonprofits can enhance their communication strategies, boost donor engagement, and drive more successful fundraising campaigns.
Further Reading