So you’ve heard of Mailchimp and have been wondering how much does MailChimp cost. Knock yourself out! Below, find a break down of how much Mailchimp cost. We’ll also include some alternatives as well.
How Much Does Mailchimp Cost
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Mailchimp offers a range of pricing plans to cater to different business needs:
- Free Plan:
- Up to 500 contacts
- 1,000 email sends per month
- Basic features like single audience, basic email templates, and limited reporting
- Essentials Plan:
- Starts at $13/month for up to 500 contacts
- 10 times the contact count in monthly sends
- Includes three audiences, email templates, and A/B testing
- Standard Plan:
- Starts at $20/month for up to 500 contacts
- Advanced features like custom templates, automations, and retargeting ads
- Enhanced reporting and audience segmentation
- Premium Plan:
- Starts at $350/month for up to 10,000 contacts
- All Standard features plus advanced segmentation, multivariate testing, and unlimited seats
- Priority support and phone support
Additionally, Mailchimp offers a Pay As You Go plan for businesses that send emails infrequently. Credits are purchased in blocks and are valid for 12 months.
Table of Mailchimp Alternatives
| Platform | Free Plan | Starting Paid Plan | Mid-Tier Plan | Top-Tier Plan |
|---|---|---|---|---|
| Moosend | Yes, up to 1,000 subs | $9/month (Pro Plan) | Custom pricing for Enterprise | Custom pricing for Enterprise |
| HubSpot | Yes, up to 2,000 emails | $20/month (Starter) | $50/month (Professional) | $3,200/month (Enterprise) |
| ActiveCampaign | No | $29/month (Lite) | $149/month (Professional) | Custom pricing for Enterprise |
| Omnisend | Yes, limited features | $16/month (Standard) | $59/month (Pro) | Custom pricing for Enterprise |
| ConvertKit | Yes, up to 300 subs | $15/month (Creator) | $25/month (Creator Pro) | Custom pricing for Enterprise |
Mailchimp Alternatives – Details
Here are some highly-rated alternatives to Mailchimp for email marketing, each offering unique features to suit different business needs:
1. Moosend
Moosend is a cost-effective email marketing platform designed for small businesses and startups. It offers features like automation workflows, real-time analytics, and personalization options.
Why it’s a great alternative?
Moosend’s competitive pricing and user-friendly interface make it an attractive option for those starting out or with budget constraints. Users appreciate the ease of use and robust functionality at a lower cost compared to Mailchimp. It’s particularly praised for its customer support and value for money.
- Free Plan: Up to 1,000 subscribers, basic email features.
- Starting Paid Plan (Pro): $9/month, includes automation workflows, landing pages, and more.
- Mid-Tier Plan: Custom pricing, additional features for larger teams and businesses.
- Top-Tier Plan: Custom pricing, all features included, dedicated account manager, and more.
2. HubSpot
HubSpot is an all-in-one marketing platform that includes CRM, email marketing, and automation tools. It integrates seamlessly with other marketing, sales, and customer service tools.
Why it’s another option to Mailchimp?
HubSpot’s comprehensive suite of tools is ideal for businesses seeking an all-in-one solution to manage their marketing efforts efficiently. The platform’s CRM features are particularly robust, offering excellent insights and customer management. Users frequently highlight its intuitive interface and the extensive resources available for learning and support.
- Free Plan: Up to 2,000 emails per month, includes CRM, email marketing, and basic automation.
- Starting Paid Plan (Starter): $20/month, includes additional marketing tools and automation.
- Mid-Tier Plan (Professional): $50/month, advanced marketing automation, A/B testing, and more.
- Top-Tier Plan (Enterprise): $3,200/month, includes all features, advanced customizations, and support.
3. ActiveCampaign
ActiveCampaign specializes in marketing automation, CRM, and email marketing. It offers advanced features like email segmentation, personalized campaigns, and multichannel messaging.
Why ActiveCampaign and not Mailchimp?
ActiveCampaign is known for its powerful automation capabilities and detailed customer insights. It’s suitable for businesses looking for more advanced marketing strategies and customer relationship management. Users often commend its automation features, ease of use, and comprehensive support resources.
- Free Plan: Not available.
- Starting Paid Plan (Lite): $29/month, includes email marketing, marketing automation, and chat/email support.
- Mid-Tier Plan (Professional): $149/month, includes site messaging, split automation, and more.
- Top-Tier Plan (Enterprise): Custom pricing, includes all features, custom reporting, and dedicated support.
4. Omnisend
Description: Omnisend is a platform tailored for eCommerce businesses, providing advanced automation workflows, multichannel marketing, and robust analytics.
Why it’s a great alternative?
Omnisend’s focus on eCommerce makes it perfect for businesses looking to integrate email marketing with SMS and social media campaigns. Its advanced automation and segmentation features help drive sales and customer engagement. Reviews often mention its seamless integration with eCommerce platforms and the effectiveness of its automation tools.
- Free Plan: Limited features, includes email campaigns, signup forms, and reports.
- Starting Paid Plan (Standard): $16/month, includes automation workflows, SMS marketing, and more.
- Mid-Tier Plan (Pro): $59/month, includes advanced reporting, advanced segmentation, and more.
- Top-Tier Plan (Enterprise): Custom pricing, includes all features, priority support, and dedicated account manager.
5. ConvertKit
Description: ConvertKit is designed for creators such as bloggers, artists, and musicians. It offers features like flexible signup forms, email marketing automation, and a visual automation builder.
Why makes ConverKit a great option?
ConvertKit’s user-friendly interface and extensive integration options make it an excellent choice for managing and growing subscriber lists creatively. It’s particularly suited for individuals and small businesses focused on content creation. Users appreciate its simplicity, the effectiveness of its email automation, and the support for creators.
- Free Plan: Up to 300 subscribers, includes unlimited landing pages and forms.
- Starting Paid Plan (Creator): $15/month, includes automated email sequences, integrations, and more.
- Mid-Tier Plan (Creator Pro): $25/month, includes priority support, advanced reporting, and more.
- Top-Tier Plan (Enterprise): Custom pricing, includes all features, dedicated account manager, and custom integrations.
Conclusion – How Much Does Mailchimp Cost
There you go! We’ve given you a quick answer to the question How Much Does Mailchimp Cost and even added 5 bonus alternatives that may even be a better bet! I think we’ve given you a quick no nonsense answer here. If you want something more in depth on Mailchimp Pricing, we’ve also got you covered here.
Until next time, peace!
Further Reading